There is no one midmarket, as many would like to believe. A lot depends on whether the company sells to consumers or other businesses (b2C or b2b), is high growth, turnaround or a satisfied 'small giant'; is focused regionally, nationally or globally; or is owned privately, publicly, by a private equity firm or by a family. Each of these distinctions brings its own set of challenges. And, each company is some composite of these attributes, making each of their challenges a unique set. Explore the CHALLENGE FINDER to find the biggest challenges that are common and recurring for your type of midsize company.

Every business has challenges. However, midsize companies have several challenges that are unique to their size and stage of development. For example, on the revenue side, midsize companies have limited scope (of products or services) or scale (higher unit costs because of limited volumes) limiting segments where they can compete; on the financing side, they have difficulty getting credit because they are neither small enough to rely on personal net worth or large enough to have a very robust balance sheet; on the buy side, they do not have the negotiating leverage with suppliers or the ability to get products/services particularly suited to their needs; and many more like these.