The Midmarket Institute Official Blog

Thriving in the New Normal: Don’t Waste a Good Crisis

The Midmarket Institute’s Founder and CEO, Ram Iyer addressed a standing room only crowd as the first speaker of the Chicagoland Chamber of Commerce’s 2010 Speaker Series on March 16. More than 75 midmarket CEOs, sales people, vendors and suppliers packed the room to hear Ram’s insights on the challenges the midmarket community faces and ideas for creating customized success strategies.

Navigating the Normal - Ram Iyer speaks at Chicagoland Chamber of Commerce

Tomorrow Ram will speak at the Chicagoland Chamber of Commerce. The title of the talk is "Navigating the ‘New Normal’ – A Toolkit for Midmarket Companies in the New Economy." We just learned that the event is sold out which is an indication that the topic is really resonating with the midmarket. That the topic resonates is more than understandable. Even in the best of times midmarket companies face unique challenges. Today, in the 'new normal' of our changing economy, many standard business practices simply aren't working.