The Midmarket Institute Official Blog
The Midmarket Institute maintains a blog here where we post commentary on current events and open up new topics and issues for discussion and comment by our members and patrons. Please visit often and participate.
How can suppliers (profitably) serve (the needs of) the midmarket?
By Ram V. Iyer
Unlike large companies, midsized companies do not have the ability to parse the value chain, send the work to multiple vendors and then re-integrate the value chain. They need more sophisticated (think: broad based and generally larger) service providers but do not have the ability to manage them.
Are Big Business Vendors Missing the Boat in Their Approach to the Midmarket?
By Ram V. Iyer
Many large companies have moved into the midmarket because they see it as “untapped.” Most are selling old formulas or large company formulas that are downsized for the midmarket. Many of the largest providers do not think much beyond the product or service their company sells or try to gain an understanding of the needs of the midmarket. Too few of them seem to recognize the various midmarket segments and how to really help them.
Thriving in the New Normal: Don’t Waste a Good Crisis
The Midmarket Institute’s Founder and CEO, Ram Iyer addressed a standing room only crowd as the first speaker of the Chicagoland Chamber of Commerce’s 2010 Speaker Series on March 16. More than 75 midmarket CEOs, sales people, vendors and suppliers packed the room to hear Ram’s insights on the challenges the midmarket community faces and ideas for creating customized success strategies.
Navigating the Normal - Ram Iyer speaks at Chicagoland Chamber of Commerce
Tomorrow Ram will speak at the Chicagoland Chamber of Commerce. The title of the talk is "Navigating the ‘New Normal’ – A Toolkit for Midmarket Companies in the New Economy." We just learned that the event is sold out which is an indication that the topic is really resonating with the midmarket. That the topic resonates is more than understandable. Even in the best of times midmarket companies face unique challenges. Today, in the 'new normal' of our changing economy, many standard business practices simply aren't working.
