Winning in This Downturn: Pull the Right Levers for Your Situation

Author/Sponsor : 
Darrell Rigby/Bain & Company
Publication Date: 
8/24/2009

Your business is in a strong strategic position, but its weak financial position means even a mild downturn may take a toll. Keys to success: improve operating performance to lower the cost burden, reduce capital expenditures and working capital, and strengthen core custtomers’ loyalty so they’re not tempted to desert you. Also: clarify your strategy. Everyone in the organization needs to know where and how you plan too win. Avoid acquisitions – probably too costly right now.

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