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As a publicist, I get asked a lot of the same questions by prospective clients. There’s one question that can lead to a much more interesting discussion of what it means to manage a brand’s direction and its image as a whole, and that’s about the possible difficulty of...

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In cities and towns across America, buildings that used to house thriving factories producing furniture, textiles -- you name it -- now sit empty. Now, the not-for-profit Alliance for American Manufacturing is doing its part to turn things around. Established in 2007, AAM believes America's...

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A friend of mine was in New York before Christmas for two days of client meetings. Three of the people he met with flew in from Hong Kong, another from Seoul, two others from Bermuda. Several of them brought empty suitcases so they could return with gifts. They weren’t just shopping for...

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Fleeting as social media exchanges may seem, they can have a pronounced impact on business and their influence can echoe far beyond a simple post or retweet.  While the anonymous, public and often informal nature of Internet dialogue often leads corporations to relax their guard, it’s...

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Business plans are critical to the success of any new venture. I believe that entrepreneurs should dedicate time to create them, regardless if you’re searching for investors. Business plans serve as the framework for your company and provide benchmarks to see if you’re reaching your...

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With competition for new jobs at an all-time high, employees must have the skills employers are targeting.
From the ability to communicate effectively to the willingness to wear multiple hats around the office, employers today seek workers with a variety of the skills. Here are 10 skills...

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The Internet is full of possibilities, but it is also filled with dangers.  A recent report suggests the Chinese military is behind alleged hacking into the systems of American corporations, organizations and government agencies, draining data from potentially critical operations. According...

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Online marketing in 2012 could be summed up in a few words: mobile, big brands and Google updates. As we look back at the events and advancements that shaped last year in online marketing, naturally we should look forward and wonder what 2013 will have in store. Here are my top predictions for...

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When speaking with SMBs and companies that sell marketing services to SMBs, I hear over and over again how a business wants to rank #1 for important local keywords.
Then, I look at their website and have visions of money being poured down the drain, horses being led to water sans drinking...

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The filing deadline for “S” and “C” corporations may be just a couple of days away, but it’s as good a time as any to take a look at small business tax issues.
Keep close track of all business expenses throughout the year and enter them into your accounting...

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