Too often, good business advice does not translate into good business practice. How many times have business experts written about how important it is for CEOs to be part of the conversation (online and off-line) with consumers, customers, vendors, industry influencers, employees and competitors?
There is so much to be learned by listening to suggestions and complaints from customers, first hand. And, do you really know what your competitors may be doing to steal your competitive edge and your customers?
Have I gotten your attention, yet?