Some of your business's most valuable assets are its fans--the brand evangelists who sing the praises of your products and services--with or without you knowing about it. On Facebook, you have...
Midmarket Research
December 28, 2009
November 2, 2009
As SVP Marketing and CMO for General Mills, Mark W. Addicks, knows what he’s there to do. It’s not that Addicks’ job is easy, it’s not. In business since the Civil War, the big, fundamental...
Chief Marketing Outsider, Art Saxby, joined Imperial Sugar as Chief Marketing Officer (VP of Marketing) in 2002 as part of a new management team that was formed as the company came out of...
12/28/2009
if you aren't proactive about how you deal with social media from a company perspective, you run the risk of having it used against you, accidentally or deliberately. By coming up with a clear...
January 2009
In January 2009, the American Marketing Association conducted a Social Media Survey to assess interest in social media tools and social networking behavior of its marketing professional members...
February 2009
While the conversation about the parallels and incongruities with past recessions is healthy, marketers and business professionals on the whole are less concerned with the academic debate and...
August 2009
The country’s top marketers are seeing the light at the end of the tunnel as their optimism about the U.S. economy reverses course. As they look to the future, they are betting on a recovery that...