- About You
- Midmarket Radio
- Business Solutions
- Special Sections
- About Us
- Midmarket Radio
Ram Iyer, Midmarket Expert Speaking at your Event
Do you have an internal meeting or a sales meeting that requires a midmarket expert to share data and insights from speaking to CEOs and executives in the midmarket? Whether it's at a convention center or your senior leadership retreat, send us a note at firstname.lastname@example.org and arrange for Ram Iyer, President of the Midmarket Institute to speak at your event.
"Problem Solver to high achieving businesses"
- Becoming a world-class Midsize Company — Insights to Propel Your Company ; insights, best practices and behavioral profiles of world-class US & German midmarket companies.
- A Dozen Insights from Dozens of Midsize Company CEOs - Success factors, impediments and best practices from personally interviewing dozens of CEOs of midsize companies on Midmarket Radio.
- The Keys to Successfully Selling to the Midmarket — insights into the decision making in the midmarket based on type of midsize company, company and individuals, and how you can be more successful with them.
- Success Formulas for Immigrant Midmarket CEOs in the American Economy — insights into best practices and behaviors of successful immigrant CEOs in the US.
“Ram knows the midmarket unlike few people out there.”
“Ram is an excellent story teller. He has the unique ability to take very difficult concepts and distill them into simple, easy-to-understand terms.”
“Ram is energetic, entertaining and thought-provoking. He connects dots brilliantly, providing unique perspectives.”
DETAILS ABOUT THE MIDMARKET:
"Midmarket is a term coined by vendors and bankers. Midsize companies don't label themselves as 'midmarket', rather as a 'manufacturing company', 'Chicago company', 'family-owned company', 'plastics company' and such".
"Many people think there is a monolithic midmarket. There are actually 'many midmarkets'. Which midmarket are you after?"
INSIGHTS INTO THE MIDMARKET:
"Most midmarket companies are run like grownup startups. Many large company sales people sell to them like they would to large companies. That's a MISMATCH!"
"Sales people at large companies selling to the midmarket keep peddling their wares without understanding the needs or challenges of the midmarket business. Do you know the challenges of the segment you are selling into?"